To make the most of a newly launched feature on Snapchat called 'Snap Maps,' NESCAFÉ created a social coffee campaign to bring people across the world together for a coffee break.
With the all-new Snap Map feature, users are able to geolocate the friends that they follow on the ephemeral social platform. As such, NESCAFÉ invited Snapchat users to gather with their friends, take a screenshot and share their #NESCAFÉMap on other social media platforms. The participants of the five largest groups won themselves a coffee break kit, which included NESCAFÉ's iconic red mug.
Although there have been plenty of campaigns to encourage people to stop and take virtual coffee breaks with others from around the world, this one leverages a new social media feature that emphasizes gathering with others offline.