Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

FX is Counting Down to American Horror Story: Cult with an Interactive Bot

 - Jul 28, 2017
References: ahscult & hellogiggles
Over the next few weeks, FX is helping fans of American Horror Story count down to the release of 'American Horror Story: Cult' with an interactive TV teaser campaign.

Joseph Paulding, FX’s vice president of social media notes that: "We wanted to take a different approach after least season. We didn’t want to not give people the theme or any information and felt they would be tired of that approach." As such, fans are able to visit the official AHS Cult website and click "Join Us" to be contacted on Facebook Messenger. As the site details, users will be asked to follow instructions to receive access exclusive content from the new season.

A chat with the bot initiates a conversation that begins with: "Did you think you were ready? You're not. We begin this week."