What is the trend of conveyor belt sampling?

Using conveyor belts to offer samples of products in a convenient and engaging way.

What is the trend of reduced sugar snacks?

Creating snacks with significantly reduced sugar content to meet the growing demand for healthier options.

What is the trend of interactive brand experiences?

Providing interactive and immersive experiences for customers to engage with a brand and its products.

What are the implications for the confectionery industry?

Innovative conveyor belt sampling can revolutionize how confectionery brands showcase and distribute their products.

What are the implications for the food and beverage industry?

Creating reduced sugar snacks can open new opportunities for companies in the food and beverage industry to cater to health-conscious consumers.

What are the implications for the marketing and events industry?

Interactive brand experiences like the Rowntree's Taste Tour can enhance marketing campaigns and attract consumers to events.

Snack-Sampling Conveyors : taste tour

Snack-Sampling Conveyors

Cheese-Focused Conveyor Belt Restaurants Image 1

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Chocolaty Fruit-Forward Frozen Treats Image 1

Rowntree's is Launching a Taste Tour Inspired by Sushi Conveyor Belts

Laura McQuarrie — July 15, 2017 — Marketing

References: rowntrees & eventmagazine

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Inspired by the way that many sushi restaurants use conveyor belts to quickly and efficiently serve patrons, confectionery brand Rowntree's is launching a Taste Tour that features a moving belt from which people may sample snacks.

The playful Taste Tour has been launched to show off the brand's 30% reduced sugar range. Each factory-inspired pop-up boasts a sushi-style tasting station. When a person picks up a Rowntree's Random, they will be treated to a random fact from the pop-up's host. Similarly, choosing a Fruit Pastille will offer a joke.

Alongside this unique station at the Rowntree's pop-up, guests will also be able to take photos and personalized GIFs that can be instantly shared on social media with the #RowntreesTasteTour tag.

Trend Themes

Conveyor Belt Sampling — Using conveyor belts to offer samples of products in a convenient and engaging way.
Reduced Sugar Snacks — Creating snacks with significantly reduced sugar content to meet the growing demand for healthier options.
Interactive Brand Experiences — Providing interactive and immersive experiences for customers to engage with a brand and its products.

Industry Implications

Confectionery — Innovative conveyor belt sampling can revolutionize how confectionery brands showcase and distribute their products.
Food and Beverage — Creating reduced sugar snacks can open new opportunities for companies in the food and beverage industry to cater to health-conscious consumers.
Marketing and Events — Interactive brand experiences like the Rowntree's Taste Tour can enhance marketing campaigns and attract consumers to events.

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