Inspired by the way that many sushi restaurants use conveyor belts to quickly and efficiently serve patrons, confectionery brand Rowntree's is launching a Taste Tour that features a moving belt from which people may sample snacks.
The playful Taste Tour has been launched to show off the brand's 30% reduced sugar range. Each factory-inspired pop-up boasts a sushi-style tasting station. When a person picks up a Rowntree's Random, they will be treated to a random fact from the pop-up's host. Similarly, choosing a Fruit Pastille will offer a joke.
Alongside this unique station at the Rowntree's pop-up, guests will also be able to take photos and personalized GIFs that can be instantly shared on social media with the #RowntreesTasteTour tag.