'Kura Sushi' is a technologically advanced chain of Sushi restaurants operating across the United States. The newest location for the restaurant is opening at the Mall of America in Minnesota, though it currently operates over 40 locations across the United States.
Kura Sushi features an advanced layout where customers have access to four main avenues: a lower conveyer belt, a higher conveyer belt, an interactive menu, and a to-go section. The lower conveyer belt features a revolving collection of sushi plates that customers can take at their will while the higher conveyer belt delivers specific customers' orders.
The interactive menu has an animated mascot that gamifies the restaurant's experience, offering customers the chance to earn rewards and prizes based on the number of dishes they pay for. Lastly, the to-go section features packaged, ready-to-eat foods such as shrimp tempura, various sushis, and desserts.
Image Credit: Kura Sushi
What's Driving This Trend
- Interactive Restaurant Menus
- Using interactive menus with gamification elements can enhance customer experience and increase engagement.
- Automated Customer Ordering
- Implementing higher and lower conveyor belts to deliver and display specific orders can enable customers to quickly find and receive their orders.
- Ready-to-eat Food Packaging
- Providing packaged, ready-to-eat food options can give customers the convenience they desire and help increase sales.
Who This Affects Most
- Food and Beverage
- Implementing technological advances in restaurant layouts and menus can revolutionize the food and beverage industry.
- Hospitality
- Incorporating an advanced layout and interactive menu can enhance the customer experience and improve the hospitality industry.
- Retail
- Offering ready-to-eat food options in retail stores can increase convenience and sales for both customers and businesses.
