Pick & Cheese is a dining experience created by The Cheese Bar in West London at the Seven Dials Market for artisanal cheese lovers to try out when looking for a distinctive way to try new varieties. The restaurant utilizes the conveyor belt format used in Japanese kaiten sushi restaurants and will provide diners with a less intimidating way to try different cheeses. The idea came to owner Matthew Carver when reading about the way that the conveyor belt concept can help guests feel more relaxed when trying new options.
Pick & Cheese provides an array of cheeses, but also offers a range of accoutrements alongside them and small producer wines off the belt for pairing. Diners can identify the items in their price range thanks to a color-coded system, while Wednesdays feature an all-you-can-eat special priced at £25 for 75-minutes of unlimited cheese and charcuterie.
Image Credit: Pick & Cheese
What Makes This Trend Stand Out
- Conveyor Belt Restaurants
- Incorporating the conveyor belt concept can help guests feel more relaxed and provide a less intimidating way to try new varieties.
- Artisanal Cheese
- Restaurants focused on artisanal cheese can provide a unique dining experience for cheese lovers.
- Small Producer Wines
- Pairing small producer wines with cheeses can provide a new experience for wine enthusiasts.
Sectors Adopting This
- Food and Beverage
- Restaurants can incorporate the conveyor belt concept to create a unique dining experience for customers.
- Hospitality
- Hotels and resorts can incorporate artisanal cheese and wine tasting experiences to attract more guests.
- Retail
- Specialty cheese shops can offer tasting experiences similar to Pick & Cheese to attract customers and increase sales.
