Industry titan Coca-Cola is getting even more personal with the newest addition to its musical "Share a Coke" campaign which features 1,000 pre-recorded jingles that give a shout out to some of the world's most popular names.
Last summer, Coca-Cola took a musical marketing approach, featuring popular song lyrics on its bottle's labels. Expanding on the popularity of the lyric labels, the brand wrote and recorded 1,000 jingles that include the world's most popular names. With personalized songs for a diverse range that cover up to 77% of the population, Coca-Cola is attempting to align its business values with friendliness and acknowledgement.
The website invites users to search for their first names, prompting a personalized jingle to play should the name match one of the pre-recorded songs. These videos have been uploaded to YouTube, making for an easily shareable experience.