To mark the launch of its new 'Go Binge' service, Three Mobile teamed up with Samsung and Netflix to organize a Bed 'N' Binge retreat in London for TV lovers.
At the Bed 'N' Binge in Osterley Park, guests are given a Samsung Galaxy S8 or S8+ device and set up with a themed suite that is styled to match the environments in popular Netlix shows like Stranger Things and Orange is the New Black. As well as offering spaces for one-night stays, the Bed 'N' Binge also offers a daytime Samsung Lounge for viewing Netflix Original series or Wimbledon matches.
The experiential event gives fans the chance to make the most of Three Mobile's newest service, while also catching up on their favorite shows.
Key Themes Behind This Trend
- Experiential Retreats
- Mobile and entertainment companies are teaming up to create unique retreat experiences for TV-loving consumers.
- Themed Suites
- Hotels and hospitality companies are offering themed suites that allow guests to immerse themselves in the world of their favorite TV shows.
- Daytime Viewing Spaces
- Companies are creating dedicated spaces for daytime viewing of TV shows and live events to cater to the preferences of consumers.
Where This Applies
- Telecommunications
- Telecom companies such as Three Mobile are leveraging partnerships to enhance their services and offer unique experiences to their customers.
- Entertainment
- Streaming platforms like Netflix are collaborating with other companies to create innovative experiences that engage their audience in new ways.
- Hospitality
- Hotels and hospitality companies are incorporating themed suites and dedicated viewing spaces to attract guests who are seeking immersive entertainment experiences.
