To engage tennis fans who are exited about Wimbledon, KFC and drink brand Robinsons teamed up to create a fun and interactive fast food window at the KFC Wimbledon Broadway restaurant.
Outside of KFC, there is now a large-scale display that allows those passing by to engage in a game of the classic arcade game Pong, which boasts similarities to tennis. The interactive fast food window has players tap on the touchscreen window to quickly maneuver their paddle. When inactive, the window simply displays an advertisement of the two brands, drawing attention to the fact that Robinsons beverages are served at KFC.
To further engage fans, KFC is also running a competition via the KFC Colonel’s Club that will give out tickets for the Wimbledon Final, as well as over 100 Fitbit devices.
Key Themes Behind This Trend
- Interactive Display Advertising
- Creating engaging and interactive displays in public spaces to capture consumers' attention and promote brand awareness.
- Branded Partnerships
- Collaborating with complementary brands to leverage each other's audience and enhance customer experience.
- Gamification in Marketing
- Incorporating game elements into marketing strategies to create interactive and enjoyable experiences for consumers.
Where This Applies
- Fast Food Industry
- Exploring innovative ways to attract and engage customers in the highly competitive fast food sector.
- Beverage Industry
- Finding creative marketing techniques to promote beverage products and increase brand visibility.
- Sporting Events Industry
- Integrating technology and interactive experiences into sporting events to enhance fan engagement and sponsorship opportunities.
