For National Tequila Day, Jose Cuervo Created a 'H2Cuervo' Fountain

 - Jul 26, 2017
References: cuervo & eventmagazine
To make its mark on National Tequila Day this year, Jose Cuervo set up an unmissable marketing stunt in Los Angeles, California by installing 'H2Cuervo' drinking fountains.

Although the drinking fountain was installed in a public place, it could only be used by those who could provide sufficient ID to prove that they were of the legal drinking age in the United States. Those who could prove to be 21 or older were able to sample a shot of Jose Cuervo's Cuervo Silver product directly from the fountain.

Since the installation was only open for a limited time from noon to 6PM on National Tequila Day, it truly challenged fans to embrace the brand's philosophy that people should "embrace the now" and live in the moment because "tomorrow is overrated."