Rémy Martin is now using Microsoft's HoloLens technology for alcohol displays that deliver dynamic and engaging consumer experiences.
The all-new experience called 'Rooted in Exception' takes the form of a three-dimensional table with a topographic design that shows the making of the brand's Cognac Grande Champagne and scenes from the Cognac Petite Champagne vineyards. To accompany the visuals, a narrative is voiced by Baptiste Loiseau, the Cellar Master of the House. For the making of the display, Rémy Martin collaborated with a leading HoloLens development studio from Europe called 'Kazendi.'
While there are often vibrant images and descriptions to describe the origins and manufacturing process of a product, this alcohol display brings the making of a product to life before a consumer's eyes. The Rooted in Exception experience recently made its world debut in Los Angeles and will be introduced on a worldwide scale.