Nut butter brand Pip & Nut recently kicked off a new campaign in the UK, introducing pop-up 'Pipnic' events for snack sampling.
At a Pipnic event, attendees will be treated to nut butter-based snacks suited to breakfast, lunch and dinner. Some of the treats available include morning granola pots with almond milk that are drizzled with almond butter, as well as sandwiches with avocado and chilli. As these two meals alone show, nut butter has the potential to be used in a wide range of ways.
Pop-up Pipnic spaces will also include lounge areas, brightly colored bars, as well as stations where consumers will be able to partake in yoga and fitness classes from Frame. As part of the six-day campaign, 50,000 samples will be handed out, marking Pip & Nut's largest-ever distribution efforts.