Pip & Nut recently joined forces with Crosstown Doughnuts to create its latest limited-edition flavor -- Cinnamon Scroll Almond Butter. The mouthwatering new nut butter is inspired by the brand’s best-selling breakfast classic, The Cinnamon Scroll doughnut.
Pip & Nut Founder Pippa Murray says: "I love the Crosstown brand and ethos, so I'm thrilled that we've been able to create this limited edition almond butter and doughnut together. The notes of cinnamon and vanilla blend so well with our almond butter. Crosstown shares our values for sourcing the finest natural ingredients, and you can really taste the difference. I can't wait to hear what our fans think of our first brand collaboration."
The new Pip & Nut Cinnamon Scroll Almond Butter will be available starting March 30th at Sainsbury's and Ocado alongside Pip & Nut's website.
Image Credit: Pip & Nut
Why This Trend Is Growing
- Cinnamon-infused Foods
- The use of cinnamon in traditionally savory food items creates an opportunity for companies to create unique flavor profiles
- Flavor Collaborations
- Collaborating with other food brands to create limited edition flavors offers the chance to tap into new markets and introduce new products
- Limited Editions
- The launch of limited edition products allows for experimentation with unique flavors and attracts consumers looking for exclusive offerings
Industries Being Reshaped
- Food Manufacturing
- Food manufacturers can create unique flavor combinations and collaborations, targeting consumers looking for innovative products
- Grocery Retail
- Grocery retailers can leverage limited edition products to attract new customers and drive sales, especially among consumers seeking exclusive or specialty items
- Quick Service Restaurants
- Quick service restaurants can create and promote unique menu items that incorporate cinnamon, attracting customers looking for new and interesting flavor experiences
