Just in time for fall, Ground Up Nut Butters joined forces with influencer Molly Yeh to relaunch their beloved Marzipan with Sprinkles Nut Butter. The cult-classic butter is made from a blend of blanched almonds and cashews, then swirled with almond extract, coconut sugar, and naturally colored sprinkles. In addition, the product is also additive and peanut free. The Marzipan with Sprinkles Nut Butter boasts 180 calories per serving with 2 grams fiber and 4 grams protein.
Nut butters have gained popularity in recent years and the demand is increasing as more consumers seek substitutes for dairy butter. Moreover, as consumers look to enrich their diets, many are drawn to butters enriched with antioxidants and various vitamins and minerals.
What's Driving This Trend
- Sprinkle-infused Nut Butters
- The demand for increasingly innovative and healthy nut butter products that cater to dietary restrictions presents an opportunity for creative alternatives such as sprinkle-infused nut butter.
- Dairy Substitutes
- As more consumers seek substitutes for dairy butter, there is a growing demand for nut butters as an alternative ingredient in cooking and baking.
- Functional Ingredients
- The trend towards enriched nut butters that offer additional health benefits such as antioxidants and vitamins presents an opportunity for nut butter manufacturers to expand their ranges to cater to this growing market.
Who This Affects Most
- Food Manufacturing
- Nut butters are a growing segment within the food manufacturing industry, and creative and innovative products such as sprinkle-infused nut butters can help businesses to differentiate themselves in the market.
- Health Food Retail
- As consumers continue to seek healthier alternatives to traditional dairy butter, health food retail outlets are presented with an opportunity to cater to this growing demand with a variety of nut butters and related products.
- Online Grocery
- The convenience of online grocery shopping presents a unique advantage for nut butter manufacturers to reach a wider audience of health-conscious consumers and expand their customer base.
