At the Summer Fancy Food Show, fans of nut butter and granola were introduced to a new way to enjoy both foods at once with Michele’s Granola Butter. This spreadable granola is available in two varieties, Original Oat & Nut Butter and Maple Pecan Oat & Nut Butter, which are made with blended and toasted oats, coconut, nuts and a hint of pure maple sugar for sweetness.
This spreadable, dippable and spoonable treat offers a fresh new way for people to enjoy everything from breakfast toast and nut butter cups to pancakes.
Spreadable granola puts a creative twist on classic breakfast spreads, combining the delightful crunch of traditional granola with the smooth, creamy texture of nut butter. Its versatility and wholesome ingredients make it a standout, providing a satisfying and nutritious alternative to both options.
Why This Trend Is Growing
- Spreadable Granola
- Creating a new category by combining the texture of granola with the smoothness of nut butter.
- Blended Nut Butter
- Introducing a unique blend of oats, coconut, nuts, and maple sugar for added flavor and sweetness.
- Alternative Breakfast Spreads
- Offering a wholesome and versatile option for breakfast toast, nut butter cups, and pancakes.
Industries Being Reshaped
- Food Manufacturing
- Opportunity to innovate and create new products within the breakfast spread category.
- Health and Wellness
- Providing a nutritious and satisfying alternative for health-conscious consumers.
- Retail and E-commerce
- Retailers and online platforms can capitalize on the growing demand for innovative and healthier breakfast options.
