Part of the larger #SummerOfColour campaign, Campo Viejo's 'Fiesta de Color' is a vibrant, summer-themed brand activation that was recently in London at Waterloo Millennium Green. Open between June 14 and 16, 2017, the wine pop-up included experiences such as the 'Blend Your Own Wine' workshop, where visitors can create their own wine suited toward their personal tastes. Other experiences offered at Campo Viejo's 'Fiesta de Color' include a 'Dare to Pair' session, where attendees are welcome to challenge tradition when it comes to food and wine pairings.
Inspired by the laid back nature of everyday Spanish life in comparison to the work-life balance of London, the colorful brand activation will allow consumers to play with their preferred flavors in order to maximize the experience of Campo Viejo's product.
Summer Wine Brand Activations
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Authentic Galleria Wine Shops
Fresh Market Retailers
Alcoholic Grocery Shopping Experiences
eCommerce Wine Brands
Dual-Purpose Sangria Pitchers