Tapabrava Wine Pays Homage to the Past and Present
Michael Hemsworth — May 16, 2024 — Lifestyle
References: pernod-ricard & foodbev
Tapabrava wine has been launched by Pernod Ricard UK as a range of Spanish wines that pay homage to the history and culture of Spanish winemaking, while also keeping a focus on the present-day techniques.
The wine range consists of two varieties including a white blend and a red blend, which are both positioned as perfect for enjoyment with tapas. The blended wines respond to the growing popularity of the alcohol product as producers create new options that combine the best-quality ingredients and options. The Red Blend comes in with a 12.5% ABV, while the White Blend has an 11.4% ABV.
Brand Director for Pernod Ricard UK Lucy Bearman spoke on the Tapabrava wine range saying, "Our target audience enjoy quality over quantity and are always on the lookout for a good deal. They like entertaining at home, often cooking new meals, and choosing new wines to compliment food. Both varietals of Tapabrava have distinct characteristics, and an approachable style, from the intense and fruit-forward nature of the red blend to the bright and citric notes of the white blend.”
The wine range consists of two varieties including a white blend and a red blend, which are both positioned as perfect for enjoyment with tapas. The blended wines respond to the growing popularity of the alcohol product as producers create new options that combine the best-quality ingredients and options. The Red Blend comes in with a 12.5% ABV, while the White Blend has an 11.4% ABV.
Brand Director for Pernod Ricard UK Lucy Bearman spoke on the Tapabrava wine range saying, "Our target audience enjoy quality over quantity and are always on the lookout for a good deal. They like entertaining at home, often cooking new meals, and choosing new wines to compliment food. Both varietals of Tapabrava have distinct characteristics, and an approachable style, from the intense and fruit-forward nature of the red blend to the bright and citric notes of the white blend.”
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