To promote Westfield Stratford City as a fun, family-friendly destination for the summer, Westfield Stratford City and Westfield London teamed up with Bompas & Parr for the an immersive 'Future Forest' installation.
At the Future Forest's Fruit Cloud, people are invited to don a raincoat and enter an edible mist, which stimulates the senses with a taste of natural flavors like peach, apple and blackberry. In this space, people are also treated to a unique audio experience that is meant to express the sound of "tartness," which contrasts with the "sweetness" of the cloud.
The installation also boasts an exhibition that shows off plants that create electricity, among other stations that have the potential to inspire awe and wonder about the natural world in people of all ages.
What Makes This Trend Stand Out
- Edible Mists for Multi-sensory Experiences
- Creating edible mists to enhance the sensory experiences of individuals at various events or public spaces.
- Natural and Interactive Exhibits
- Innovative ways of presenting interactive exhibits that showcase advancements and wonders of the natural world.
- Audio-taste Pairing Experiences
- Creating immersive experiences that pair sounds with tastes to create unparalleled sensory experiences.
Sectors Adopting This
- Event Planning
- Integrating edible mists as part of multi-sensory experiences at event planning.
- Tourism and Travel
- Utilizing interactive exhibits that showcase the natural world as a way of attracting tourists and travelers.
- Food and Beverage
- Developing and innovating edible mists to use in the food and beverage industry as alternative forms of consumption.
