Casper's UK Sleep Tour Introduces a 'Sleepmobile' on Wheels
Laura McQuarrie — July 6, 2017 — Marketing
References: caspersleeptour & eventmagazine
When one is pressed for time, the activity that is usually axed from one's schedule first is sleep—but mattress brand Casper is aiming to change this by embarking on a UK Sleep Tour.
In London, Brighton and Edinburgh, Casper will be making stops with its Sleepmobile, which contains four individual pods that are outfitted with a Casper mattress, pillows and sheets to provide a comfortable space for tired people to catch up on their sleep. On the Casper Sleep Tour website, users are able to "book a nap" by choosing a date and a 15-minute time slot in either the morning, afternoon or evening.
From quiet cafe spaces that provide room for napping to bed-based workout classes, the importance of sleep is being explored as an integral part of health and well-being.
In London, Brighton and Edinburgh, Casper will be making stops with its Sleepmobile, which contains four individual pods that are outfitted with a Casper mattress, pillows and sheets to provide a comfortable space for tired people to catch up on their sleep. On the Casper Sleep Tour website, users are able to "book a nap" by choosing a date and a 15-minute time slot in either the morning, afternoon or evening.
From quiet cafe spaces that provide room for napping to bed-based workout classes, the importance of sleep is being explored as an integral part of health and well-being.
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