The Moretti Gran Tour 2017 was hosted at the British Summer Time Festival in London's Hyde Park. The second year of the activation, the Moretti Gran Tour 2017 also visited Leeds and Edinburgh, and follows the brand's activation inside Shoreditch's Truman Brewery in 2016. The Moretti brand activation was designed with the help of experiential agency Space.
The enchanting activation ties into a wider campaign currently underway for the brand that centers around the slogan, 'Italian For What Matters,' and is designed as a multi-sensory tour of everything that is loved about Italy. The Moretti Gran Tour 2017 focuses on bringing together good beer, good food and good company, with an emphasis on providing each visitor with a brief journey through the sights, scents, sounds and taste of Italy.