What is the trend of personalized food?

Incorporate personalization options to food products or packaging for a unique customer experience.

What is the trend of in-store marketing campaigns?

Engage with customers and create brand awareness through in-store promotions and limited edition products.

What is the trend of smart workflow systems?

Incorporate automated digital workflow systems to increase efficiency and productivity in production.

What are the implications for the food and beverage industry?

Create unique and personalized food products or packaging to increase customer engagement and brand loyalty.

What are the implications for the marketing and advertising industry?

Develop in-store promotions and campaigns to create brand awareness and drive sales.

What are the implications for the printing and production industry?

Incorporate smart workflow systems to increase efficiency and productivity in production processes.

Custom Candy Contests : Personalized KitKat

Custom Candy Contests

Major Fan-Centric Candy Campaigns Image 1

Shareable Dessert-Inspired Chocolates Image 1

This Contest Lets Fans Win a Personalized KitKat with Their Picture on It

Mary Van Puymbroeck — July 18, 2017 — Marketing

References: kitkat & packagingnews

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Nestle UK released a contest that allowed fans the chance to win a personalized KitKat with their picture on it.

This in-store marketing campaign invited fans to purchase a promotional KitKat bar and use a 12-digit promotional code inside the package to enter for a chance to win a personalized KitKat bar. Each day, KitKat would select 1,000 winners and mail them a candy bar with their picture on it. Each winning bar would come inside a customized box that could be framed.

Ultimate Digital -- the firm in charge of this promotion -- printed around 8,000 personalized bars a week while the promotion was running. To do this, it used and "in-house Smartflow digital workflow system connected to their HP Indigo digital presses." By the end of the promotion, Ultimate Digital produced over 56,000 personalized KitKat bars.

Trend Themes

Personalized Food — Incorporate personalization options to food products or packaging for a unique customer experience.
In-store Marketing Campaigns — Engage with customers and create brand awareness through in-store promotions and limited edition products.
Smart Workflow Systems — Incorporate automated digital workflow systems to increase efficiency and productivity in production.

Industry Implications

Food and Beverage — Create unique and personalized food products or packaging to increase customer engagement and brand loyalty.
Marketing and Advertising — Develop in-store promotions and campaigns to create brand awareness and drive sales.
Printing and Production — Incorporate smart workflow systems to increase efficiency and productivity in production processes.

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