Loyalty app Drop is set to send a food truck downtown Toronto and give people the chance to eat free avocado toast—but with a catch. Drop's food truck will exclusively serve Millennials who can prove their age with the appropriate personal identification.
Drop's avocado toast truck is set to launch in response to comments from an Australian millionaire real estate mogul who believes that the key to home ownership is for young Millennials to stop paying for "smashed avocados and coffees."
As a loyalty app that rewards users for shopping at their favorite stores, Drop aims to prove that "Millennials can have their avocado toast, and eat it, too." By linking one's credit and debit cards, a user has the chance to earn points when shopping at stores like Apple, Forever 21, Best Buy and more.
Why This Trend Is Growing
- Millennial-only Food Trucks
- The exclusivity of the food truck could create novelty value and social media buzz.
- Loyalty Apps
- Loyalty apps provide a way for businesses to increase customer engagement and loyalty.
- Reward Systems for Shopping
- Reward systems for shopping can incentivize customers to become repeat buyers.
Industries Being Reshaped
- Food and Beverage
- Existing food and beverage companies may be able to create specialized products to cater to the Millennial market.
- Technology
- Technology companies can develop new loyalty apps or rewards systems to incentivize customer engagement.
- Retail
- Retail companies can partner with loyalty apps and offer rewards to customers, creating a win-win situation.
