The Conceptual Bamboo Juice Looks Like a Stick of the Plant

The Bamboo Juice branding takes things in a literal direction in order to identify a potential way to draw the attention of consumers in the grocery store. Conceptually designed by Marcel Sheishenov, the beverage can has been constructed to literally look like a piece of bamboo in order to convey the natural, refreshing properties of the drink.

Consumer preferences are shifting towards healthy, natural options which has many companies looking for ways to boast the healthful features of a product to retain relevancy in the modern CPG market. The Bamboo Juice brand identifies how a literal approach can be taken to speak to consumer preferences for freshness, while also playing to their desire for whimsy when it comes to retail.