The Arla Organic Free-Range Milk has been given a rebranding in order to more explicitly convey the quality nature of the product to consumers to help garner new interest in the dairy product.
Concerns over sustainability and dietary preferences are shifting some consumers away from dairy products, which has encouraged many brands to offer different options that are more in-line with changing preferences. The Arla milk seen here is an example of this with a branding that more explicitly highlights the organic label along with the free-range nature to help catch the attention of grocery shoppers.
The new Arla Organic Free-Range Milk branding does away with claims regarding sustainability and health to make it more straightforward in response to concerns over the brand's previous marketing campaign for the new product.
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