Un Posto a Base is a design-centric eatery, with a visual identity that is inspired by retro presswork. Located inside BASE, an innovation hub in Milan, the restaurant features menus, business cards, and signage inspired by vintage printed materials.
A former factory, BASE now acts as a large space that promotes both creative arts and tech development, with co-working and manufacturing areas throughout it. The innovation hub's restaurant and bar hybrid references its industrial past, with an exclusive menu of stick appetizers which are inspired by traditional assembly lines.
Referencing retro presswork, and an industrial aesthetic, designer and art director Vittorio Perotti teamed up with graphic designer and illustrator Giulia Zoavo to come up with this eatery's unique branding. The result is sleek and simplistic, with a touch of visual interest provided by bright colors and eye-catching symbols.
Why This Trend Is Growing
- Retro Presswork
- Embracing retro presswork techniques and aesthetics in branding to create a nostalgic and visually appealing experience.
- Minimalist Typography
- Using minimalist typography to create a clean and sleek brand identity that stands out in a cluttered market.
- Industrial Theme
- Incorporating industrial elements and references in branding to create a unique and memorable identity.
Industries Being Reshaped
- Hospitality
- Hotels, restaurants, and bars can adopt retro presswork branding to create a unique and nostalgic experience for their guests.
- Graphic Design
- Graphic designers can explore minimalist typography and industrial themes in their work to offer innovative solutions to clients.
- Manufacturing
- Manufacturing companies can incorporate retro presswork aesthetics in their branding and packaging to give their products a distinct and appealing look.
