Halima Aden is a trailblazing young model who was the first woman in a hijab to appear on the cover of the major magazines Vogue and Allure, and American Eagle has now introduced a campaign starring the Muslim model.
In the campaign, Aden is seen wearing American Eagle casualwear outdoors, and the campaign features both photos and a short video. It is accompanied by the brand's release of its first-ever hijab, which comes in a denim material, is offered online, and can be customized to the aesthetic preferences of those who wear it.
Halima Aden, a Somali-American who was born in a Kenyan refugee camp, first made waves in the 2016 Miss Minnesota USA pageant. Since then, Aden has walked in New York Fashion Week and worked to help break some of the barriers that exist for Muslim, hijab-wearing models in the fashion industry.