Halima Aden is a trailblazing young model who was the first woman in a hijab to appear on the cover of the major magazines Vogue and Allure, and American Eagle has now introduced a campaign starring the Muslim model.
In the campaign, Aden is seen wearing American Eagle casualwear outdoors, and the campaign features both photos and a short video. It is accompanied by the brand's release of its first-ever hijab, which comes in a denim material, is offered online, and can be customized to the aesthetic preferences of those who wear it.
Halima Aden, a Somali-American who was born in a Kenyan refugee camp, first made waves in the 2016 Miss Minnesota USA pageant. Since then, Aden has walked in New York Fashion Week and worked to help break some of the barriers that exist for Muslim, hijab-wearing models in the fashion industry.
Why This Trend Is Growing
- Inclusive Fashion
- The campaign featuring Halima Aden highlights the increasing demand for fashion that is inclusive and representative of diverse cultural backgrounds.
- Customizable Hijabs
- The release of American Eagle's denim hijab provides an opportunity to tap into the market for customizable hijabs that allow wearers to express their unique style.
- Breaking Industry Barriers
- Halima Aden's achievements in the fashion industry reflect a growing trend of breaking down barriers and challenging traditional norms in the modeling world.
Industries Being Reshaped
- Fashion
- The fashion industry can adopt inclusive practices and expand their offerings to cater to diverse cultural backgrounds, such as introducing hijabs in their collections.
- E-commerce
- The rise of online shopping opens up opportunities for e-commerce platforms to offer customizable hijabs and reach a broader customer base.
- Beauty
- The beauty industry can explore new product lines focused on hijab-friendly cosmetics and skincare tailored to the needs and preferences of hijab-wearing individuals.
