This pillow-shaped milk package concept from the Brama Branding agency out of Belarus imagines a new way for a traditional dairy product to be bagged and branded.
Rather than packaging milk in long, rectangular bags, this idea proposes using square-shaped packages that resemble pillows. As such, the labeling on the pillow-shaped milk bags has been designed to match both morning and evening rituals for consuming milk. While the 8AM variety is a fatter whole milk variety, the 8PM milk is imagined as a lighter skim milk product.
Knowing that many consumers settle in for the night with a late-night snack ritual, food and beverage brands are creating evening-inspired branding for everything from cereals to midnight snack bars and calming drinks.
What's Driving This Trend
- Evening-inspired Branding
- Creating evening-inspired branding for food and beverage products presents an opportunity to cater to consumers' late-night snack rituals.
- Pillow-shaped Packaging
- Using pillow-shaped packages for dairy products like milk presents a disruptive innovation opportunity in the packaging industry.
- Morning and Evening Milk Varieties
- Offering different milk varieties for morning and evening consumption creates a new niche market in the dairy industry.
Who This Affects Most
- Food and Beverage
- The food and beverage industry can explore evening-inspired branding for their products.
- Packaging
- The packaging industry can innovate by adopting pillow-shaped packages for various products.
- Dairy
- The dairy industry can tap into the demand for specialized milk varieties for morning and evening consumption.
