These July 2017 cosmetics trends incorporate makeup products that have convenience-focused packaging, celebrity-backed campaigns, and interactive beauty labs.
In addition, these July 2017 cosmetics trends include helpful apps like the Lip Age Calculator from Dermalogica, and the foundation matchmaking tool from bareMinerals. Both apps work by collecting pictures of a user and comparing them to a database of others, which helps users to determine which products are best for them. In doing so, they take some of the guess work out of shopping and ensure that consumers end up with a product that's flattering on them.
Meanwhile, Kat Von D has been busy expanding her impressive range of lipsticks with a total of 11 shockingly pigmented metallic shades for the summer. In addition to the more conventional berry-hued shades, the tattoo artist and makeup entrepreneur includes a deep hue of royal blue, as well as bright hues of orange and yellow to diversify looks.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
