To get its consumers ready for the summer, Urban Decay released its 'Naked Heat Palette,' which comes with 12 shades of wearable neutrals that can be worn for the day or night.
As Nylon reports, the Naked Heat Palette is the fifth version that's been released so far -- joining others that feature seasonal shades of neutrals that help consumers to take their looks to the next level. The shades that comprise the Naked Heat Palette stick to a fiery theme that enables them to easily be mixed together to generate a glowing look that can be understated or statement worthy.
In addition to versatile neutral shades like cream, peach, and beige, the palette features a number of red-based shades that range from a light burnt orange to a deep burgundy.
Why This Trend Is Growing
- Fire-inspired Makeup
- There are opportunities to create more fire-inspired makeup collections with bold, warm shades.
- Seasonal Makeup Palettes
- More seasonal makeup palettes can be created, featuring trendy shades for each season.
- Versatile Makeup Shades
- The market for versatile, wearable neutrals in makeup is strong and offers opportunities for development.
Industries Being Reshaped
- Beauty and Cosmetics
- The beauty and cosmetics industry can take advantage of the popularity of trendy makeup-inspired collections.
- Fashion
- The fashion industry can collaborate with makeup brands to create collections that complement their clothing designs.
- E-commerce
- The e-commerce industry can make use of the demand for exclusive, limited-edition makeup collections by partnering with makeup brands.
