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The 2017 Sephora Coachella Activation Offered Various Services

 - Jun 22, 2017
References: desertsun & coachella
The 2017 Sephora Coachella pop-up was an immersive beauty experience offering attendees of the Palm Springs-based music festival various complimentary services. The perfect brand activation especially given the desert heat for which the festival is known, the Sephora Coachella activation included a makeup bar offering touchups, a braid bar, a multi-sensory experience and a relaxing face mask bar.

The massive Sephora Coachella tent is an ideal opportunity for the beauty retailer to embed themselves into the festival experience in a way that delights consumers and places the brand as a catalyst in the attendees pursuit of maintaining their ideal festival look. In addition to optics, the pop-up at Coachella 2017 allowed Sephora to better integrate itself into a lifestyle space important to much of its customer base.