The 2017 Sephora Coachella pop-up was an immersive beauty experience offering attendees of the Palm Springs-based music festival various complimentary services. The perfect brand activation especially given the desert heat for which the festival is known, the Sephora Coachella activation included a makeup bar offering touchups, a braid bar, a multi-sensory experience and a relaxing face mask bar.
The massive Sephora Coachella tent is an ideal opportunity for the beauty retailer to embed themselves into the festival experience in a way that delights consumers and places the brand as a catalyst in the attendees pursuit of maintaining their ideal festival look. In addition to optics, the pop-up at Coachella 2017 allowed Sephora to better integrate itself into a lifestyle space important to much of its customer base.
Complimentary Festival Makeovers
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Luxurious Crystal Bodysuits
Festival Fashion Pop-Up Shops
Immersive Festival Stages
High-Tech Cosmetic Stores
Personalized Music Festival Promotions