Supermodel Bella Hadid has been announced as the new face of NARS Cosmetics in a punk-inspired beauty campaign.
The new campaign shows the social media superstar wearing a Joan Jett-inspired black hairdo. Pictured wearing a leather halter bra top, Hadid looks edgy and fresh. The series includes a number of raunchy shots with a male model wearing a matching hairstyle. The NARS Fall 2017 collection will include new matte lip pigments, bronzing and highlighting products as seen on Hadid. This punk-inspired beauty campaign was photographed by NARS founder François Nars.
Bella Hadid is also the face of competitor Dior Cosmetics. It is still unclear whether she will retain her position with NARS but if she does, Hadid will be the first model to secure campaigns with competing cosmetics companies.