As brand's become more aware of their impact on the environment, and consumers' increasing desire to be more eco-conscious in their purchasing decisions, brands like Snowcrystal are adopting more environmentally friendly business models.
The Snowcrystal brand decided to focus on reducing waste in its new business model, and enlisted the creative agency NINE to help do this. The makeup itself has an "intuitive-color technology" that is able to detect undertones in users' skin to match foundation accurately. In order to reduce its carbon footprint, the brand is now offering a sophisticated collection of blushes, eyeshadow palettes, and concealers with a refillable packaging.
Snowcrystal's business model sets an excellent precedent for other companies in the beauty industry to follow.