Salma Hayek's Juice Generation is Now Offering DIY Recipes
Mishal Omar — June 13, 2017 — Lifestyle
References: instyle & refinery29
Blend It Yourself is a new initiative launched by the smoothie brand Juice Generation – a company which was co-founded by the actress Salma Hayek.
The Blend It Yourself collection already had 12 smoothie recipes along with three acai bowls that users can make at home, and it is now offering three Beauty Blends that were designed to be either applied to the skin as a face mask, or consumed. The DIY recipes feature a Papaya Avocado which contains pumpkin seeds and manuka honey, a Watermelon Hibiscus which contains figs and rose water, and Aloe Greens – which contains cucumber, mint, spinach and pear.
These Juice Generation DIY recipes were inspired by the natural home recipes Hayek would apply to her face in her youth.
The Blend It Yourself collection already had 12 smoothie recipes along with three acai bowls that users can make at home, and it is now offering three Beauty Blends that were designed to be either applied to the skin as a face mask, or consumed. The DIY recipes feature a Papaya Avocado which contains pumpkin seeds and manuka honey, a Watermelon Hibiscus which contains figs and rose water, and Aloe Greens – which contains cucumber, mint, spinach and pear.
These Juice Generation DIY recipes were inspired by the natural home recipes Hayek would apply to her face in her youth.
Trend Themes
1. DIY Face Mask - Opportunity for creating at-home face mask recipes that can be applied to the skin or consumed for beauty benefits.
2. Celebrity-backed Products - Disruptive innovation opportunity in partnering with celebrities to promote and endorse products in the health and beauty industry.
3. Natural Home Remedies - Innovation potential in developing and marketing natural home recipes for skincare and wellness purposes.
Industry Implications
1. Health and Beauty - The health and beauty industry can explore integrating edible and multi-functional products like DIY face masks for enhanced market appeal.
2. Food and Beverage - The food and beverage industry can leverage the trend of at-home DIY recipes by offering convenient and healthy options for consumers to make their own products.
3. Celebrity Endorsements - Various industries can benefit from collaborating with celebrities to create and promote innovative products, tapping into their influential reach and brand recognition.
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