Long-Lasting Eye Pigments

The Milk Makeup Eye Pigments Have a Bold Metallic Finish

The new Milk Makeup Eye Pigments offer serious impact with minimal effort.

These creamy long-lasting pigments feature a pretty, metallic finish. Unlike some cream eye pigments, these pigments stay put all day and are easily bendable. Available in 11 striking shades, these long-lasting eye pigments can easily layer for added intensity. Its soft, silky texture dries quickly but is easy to work with.

Milk Makeup is known for creating cosmetics that provide a natural look with exciting pops of color and dimension. Its minimal packaging and branding strategy allow the products to shine and make for simple application. The color 'Mermaid Parade' is a pretty teal green metallic pigment that gives your makeup a mystical pop. For a look with impact in seconds, the Milk Makeup Eye Pigments are great for an effortless night-out look.

Long-lasting Eye Pigments
Long-lasting eye pigments with metallic finish.
Creamy Eye Pigments
Creamy eye pigments that are easily blendable.
Natural-looking Makeup
Makeup products that provide a natural look with pops of color and dimension.

Sectors Adopting This

Cosmetics
Opportunity to innovate in cosmetics industry by creating new eye pigment formulations that are long-lasting and easily blendable.
Packaging
Opportunity to innovate in packaging industry by creating minimal packaging strategies that allow the product to shine.
Beauty
Opportunity to innovate in the beauty industry by creating natural-looking makeup that is easy to apply and provides a pop of color and dimension.
SCORE
4.0 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 53%
Activity 59%
Freshness 8%

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