Ethique's 'Bombshell' is the World's First Solid Self-Tanning Product
Laura McQuarrie — June 27, 2017 — Fashion
References: ethiquebeauty & wellandgood
'Bombshell' is the name of the world's first natural self-tanning bar from Ethique Beauty that promises to easily glide over one's skin and leave no streaks behind. The brand promises that its solid self-tanning bar is just as easy to use as a liquid tanner and is actually "equivalent to over two bottles of liquid tanner," but offers an easier-to-store alternative.
The mandarin-scented bar from Ethique is loaded with a range of skin-nourishing ingredients, such as Kokum and cacao butter, as well as jojoba and olive oil.
After the product has been applied to the body with a glove, the brand notes that a sun-kissed color should start to spread over one's skin within about four hours, offering lasting results for up to 10 days if one's skin is adequately hydrated.
The mandarin-scented bar from Ethique is loaded with a range of skin-nourishing ingredients, such as Kokum and cacao butter, as well as jojoba and olive oil.
After the product has been applied to the body with a glove, the brand notes that a sun-kissed color should start to spread over one's skin within about four hours, offering lasting results for up to 10 days if one's skin is adequately hydrated.
Trend Themes
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Solid Self-tanning Products — The rise of solid self-tanning products like Ethique's 'Bombshell' presents an opportunity for brands to offer convenient and eco-friendly alternatives to traditional liquid tanners.
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Natural and Nourishing Ingredients — The use of skin-nourishing ingredients in self-tanning products, such as Kokum and cacao butter, jojoba, and olive oil, allows for a more holistic approach to skincare and tanning.
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Efficient Storage Options — The development of solid self-tanning bars that are equivalent to multiple bottles of liquid tanner offers a space-saving solution for consumers and potential opportunities for packaging innovations.
Industry Implications
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Beauty and Personal Care — The beauty and personal care industry can tap into the growing demand for convenient and sustainable self-tanning options by developing their own line of solid self-tanning products.
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Skincare — Skincare brands can explore the incorporation of nourishing ingredients found in self-tanning bars into their products to provide a holistic approach to skin health and appearance.
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Packaging — The packaging industry can explore new designs and materials to accommodate the rise of solid self-tanning products, offering more efficient and eco-friendly storage solutions.
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