Legendary makeup artist Pat McGrath has unveiled the newest release through her cosmetics line, Pat McGrath Labs. Known for her iconic runway and editorial looks and celebrity clientele, Pat McGrath is a tour de force in the beauty industry. This is the closest one of Pat McGrath Lab's products have gotten to traditional consumer cosmetics but they are still far from boring.
The new Lust: MatteTrance lipsticks come in nine bold colors and have delightful matte textures. As opposed to feeling like cement on the lips like many liquid lipsticks do, this formulation blends with the natural texture of the wearers lips for a satin feel.
The lipsticks are available individually, in sets of three or as an entire collection. Those looking to get their hands on one will have to act quickly, as cosmetics from Pat McGrath Labs are known to move quickly and once sold out, they are gone forever.
Key Themes Behind This Trend
- Bold Matte Lipstick Trend
- Opportunities for cosmetics brands to develop more non-drying, comfortable lipsticks with bold colors to compete with Pat McGrath Lab's new MatteTrance line.
- Celebrity-inspired Makeup Trend
- Opportunities for beauty brands to partner with celebrity makeup artists and influencers to create exclusive and iconic makeup collections.
- Limited Edition Cosmetics Trend
- Opportunities for cosmetics brands to create limited edition products and collections, as seen with the popularity of Pat McGrath Lab's products that sell out quickly and become collector's items.
Where This Applies
- Cosmetics Industry
- Opportunities for cosmetics brands to innovate and compete with new formulations, colors, and collaborations in response to Pat McGrath Lab's new MatteTrance lipsticks release.
- Fashion Industry
- Opportunities for fashion brands to collaborate with makeup artists and cosmetics brands to create cohesive and iconic runway and editorial looks, as seen with Pat McGrath's success.
- Luxury Industry
- Opportunities for luxury brands to develop exclusive and limited edition cosmetics collections, targeting high-end consumers interested in rare and collectible products, like Pat McGrath Lab's sold-out cosmetics.
