Pat McGrath Labs partnered with Netlfix's Bridgerton to debut a cosmetic line. The beauty brand of the legendary makeup artist took cues from the regency era to create a new royalty-inspired collection. Moreover, the brand aims to celebrate the popular series by developing a range of SKUs that nod to the program's 17th century British roots.
The range includes an eye and cheek palette and a duo of single highlighters. McGrath's hero product is the DIamonds of the First Water eyeshadow palette. It is complete with six regal colors: pink saying, plum matte, blue astral, rose metallic, berry saying, and a champagne highlighter. The palette features creamy powder formulas with a weightless feel and high pigmentation.
Image Credit: Pat McGrath Labs
What Makes This Trend Stand Out
- Royalty-inspired Makeup Collections
- The regency era and other historical periods provide a rich source of inspiration for innovative cosmetic lines.
- Entertainment-driven Cosmetics Collaborations
- Partnering with popular TV shows and movies can provide a unique opportunity for cosmetics brands to tap into new markets.
- Highly Pigmented Powder Formulas
- Innovative brands can create new powder formulas with high pigmentation and lightweight feel to attract cosmetics enthusiasts.
Sectors Adopting This
- Cosmetics Industry
- As a constantly evolving industry, cosmetics companies can capitalize on trends and cultural events to create new products geared towards certain demographics.
- Entertainment Industry
- Popular TV shows and movies can partner with cosmetics brands to offer unique merchandise and expand their reach.
- Fashion and Historical Costuming Industry
- Collaborating with cosmetics brands to provide historically-accurate makeup for movies, TV shows, and theatrical productions presents an opportunity for companies in the fashion world.
