Pat McGrath Labs and Bridgerton Debuted a Cosmetic Line
Elena Rahman — December 14, 2021 — Fashion
References: patmcgrath & cosmeticsbusiness
Pat McGrath Labs partnered with Netlfix's Bridgerton to debut a cosmetic line. The beauty brand of the legendary makeup artist took cues from the regency era to create a new royalty-inspired collection. Moreover, the brand aims to celebrate the popular series by developing a range of SKUs that nod to the program's 17th century British roots.
The range includes an eye and cheek palette and a duo of single highlighters. McGrath's hero product is the DIamonds of the First Water eyeshadow palette. It is complete with six regal colors: pink saying, plum matte, blue astral, rose metallic, berry saying, and a champagne highlighter. The palette features creamy powder formulas with a weightless feel and high pigmentation.
Image Credit: Pat McGrath Labs
The range includes an eye and cheek palette and a duo of single highlighters. McGrath's hero product is the DIamonds of the First Water eyeshadow palette. It is complete with six regal colors: pink saying, plum matte, blue astral, rose metallic, berry saying, and a champagne highlighter. The palette features creamy powder formulas with a weightless feel and high pigmentation.
Image Credit: Pat McGrath Labs
Trend Themes
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Royalty-inspired Makeup Collections — The regency era and other historical periods provide a rich source of inspiration for innovative cosmetic lines.
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Entertainment-driven Cosmetics Collaborations — Partnering with popular TV shows and movies can provide a unique opportunity for cosmetics brands to tap into new markets.
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Highly Pigmented Powder Formulas — Innovative brands can create new powder formulas with high pigmentation and lightweight feel to attract cosmetics enthusiasts.
Industry Implications
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Cosmetics Industry — As a constantly evolving industry, cosmetics companies can capitalize on trends and cultural events to create new products geared towards certain demographics.
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Entertainment Industry — Popular TV shows and movies can partner with cosmetics brands to offer unique merchandise and expand their reach.
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Fashion and Historical Costuming Industry — Collaborating with cosmetics brands to provide historically-accurate makeup for movies, TV shows, and theatrical productions presents an opportunity for companies in the fashion world.
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