Tattoo artist Kat Von D's highly successful cosmetics line just released a gray lipstick trio. Available exclusively at Sephora, this trio of moody liquid lipsticks offers an unexpected touch to any makeup look. Worn with a simple cat eye, the result is a pretty almost doll-like effect. Worn with a smokey eye, the look becomes much tougher and edgier.
Gray lipstick gained popularity as an accent color after the 90's brown lip became popularized. Both have a cool-toned color base and depending on the shade, some browns can almost look gray.
As more and more people are experimenting with colors and textures outside of what is considered "natural" makeup, cosmetics companies are responding by making avant-garde colors for the mainstream. This experimentation is reflected in Millennial and Gen Z culture as individuals seek opportunities for self-expression.