The Body Shop, a cosmetics and skincare brand owned by L'Oréal that's based out of Britain, recently joined forces with Cruelty Free International to fight against animal testing that remains rampant within the industry and beyond.
The goal of the campaign is to collect a total of 8 million signatures on a petition that aims to ban animal testing on a global scale, so that it can be submitted to the United Nations for its international convention. As Allure reports, despite the fact that many countries from around the world have already stopped the inhumane practice, some major manufacturers such as the United States have not put an end to it.
With the petition, The Body Shop and Cruelty Free International raise awareness to the prevalence of animal testing, as well as the lack of purpose it has in today's cosmetics and skincare industry.
Anti-Animal Testing Campaigns
More Stats +/-
Pro-Aging Skincare Collections
DIY Skincare Kits
Jelly Based Charcoal Cleansers
Anti-Aging Haircare Collections
Male-Specific Finishing Powders
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.