The Body Shop, a cosmetics and skincare brand owned by L'Oréal that's based out of Britain, recently joined forces with Cruelty Free International to fight against animal testing that remains rampant within the industry and beyond.
The goal of the campaign is to collect a total of 8 million signatures on a petition that aims to ban animal testing on a global scale, so that it can be submitted to the United Nations for its international convention. As Allure reports, despite the fact that many countries from around the world have already stopped the inhumane practice, some major manufacturers such as the United States have not put an end to it.
With the petition, The Body Shop and Cruelty Free International raise awareness to the prevalence of animal testing, as well as the lack of purpose it has in today's cosmetics and skincare industry.
Why This Trend Is Growing
- Anti-animal Testing Campaigns
- Opportunity for cosmetics and skincare brands to join anti-animal testing campaigns and raise awareness about the cruelty of animal testing.
- Global Ban on Animal Testing
- Opportunity for the United Nations to implement a global ban on animal testing in the cosmetics and skincare industry.
- Consumer Demand for Cruelty-free Products
- Opportunity for brands to cater to the growing consumer demand for cruelty-free cosmetics and skincare products.
Industries Being Reshaped
- Cosmetics and Skincare
- Cosmetics and skincare brands can actively participate in anti-animal testing campaigns and adapt their manufacturing processes to become cruelty-free.
- Nonprofit Organizations
- Nonprofit organizations like Cruelty Free International can lead the anti-animal testing movement and collaborate with brands to create change.
- Legislation and Regulation
- Legal and regulatory bodies can work towards implementing laws and regulations that ban animal testing in the cosmetics and skincare industry worldwide.
