'Burberry Bespoke' introduces a set of seven individual fragrances that can be transformed into custom perfume products as part of an exclusive in-store experience.
Fragrances include Amber Heath, Wild Thistle and Hawthorn Bloom, all of which draw inspiration from natural landscapes, elements and beauty. As well as being able to enjoy the Bespoke Burberry scents in three types of concentrations. For instance, the perfumes can be adjusted to feature different intensities, such as 49.5% Amber Heath or just 5% Antique Oak.
Each scent was crafted by master perfumer Francis Kurkdjian with creative direction from Christopher Bailey. As such, the neck of each fragrance bottle can be adorned with one of 16 different leather strips, adding an additional layer of personalization to the luxury perfume product.