Since many Millennial beauty consumers grew up applying glitter lip balms, it seems fitting that Glossier's newest Balm Dotcom variety reinvents the nostalgic cosmetic for grown-up audiences. The all-new Birthday Balm Dotcom has been created in collaboration with New York City's Momofuku Milk Bar, boasting the original antioxidant-rich formula with a base of beeswax and other conditioning ingredients, plus glitter and a cake flavor.
Glossier's popular Balm Dotcom range has expanded to include flavors like Cherry, Mint and Coconut, all of which promise to appeal to the "lip-smacking, 11-year-old in you."
Across the food, beverage and cosmetic industries, birthday cake has now become recognized as having a distinctive flavor that can stand on its own, as well as bold, bright and uplifting appearance to match.
Millennial-Targeted Glitter Lip Balms
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Korean Shoemaker Beauty Brands
Metallic Makeup Enhancers
Black-Tie Beauty Boxes
Nourishing Transparent Brow Gels