Since many Millennial beauty consumers grew up applying glitter lip balms, it seems fitting that Glossier's newest Balm Dotcom variety reinvents the nostalgic cosmetic for grown-up audiences. The all-new Birthday Balm Dotcom has been created in collaboration with New York City's Momofuku Milk Bar, boasting the original antioxidant-rich formula with a base of beeswax and other conditioning ingredients, plus glitter and a cake flavor.
Glossier's popular Balm Dotcom range has expanded to include flavors like Cherry, Mint and Coconut, all of which promise to appeal to the "lip-smacking, 11-year-old in you."
Across the food, beverage and cosmetic industries, birthday cake has now become recognized as having a distinctive flavor that can stand on its own, as well as bold, bright and uplifting appearance to match.
What Makes This Trend Stand Out
- Glitter Lip Balms for Adults
- There is an opportunity to continue creating nostalgic cosmetic items that appeal to adults.
- Flavored/ Scented Lip Balms
- There is room to create more lip balms with flavors/scent that appeals to adults.
- Birthday Cake Flavor Recognition
- Birthday cake is now recognized as a bold, bright and uplifting flavour that can stand on its own in the food, beverage and cosmetic industry.
Sectors Adopting This
- Beauty Industry
- Beauty brands can create more personalized items that appeal to specific demographics.
- Food Industry
- Food industry can expand the idea of transferring certain flavors to other aspects of our lives.
- Lifestyle Industry
- Lifestyle bloggers and influencers can create content based on nostalgia and sentimental value.
