Glossier and Momofuku Milk Bar Created Birthday Balm Dotcom

 - Jun 14, 2017
References: glossier & hypebae
Since many Millennial beauty consumers grew up applying glitter lip balms, it seems fitting that Glossier's newest Balm Dotcom variety reinvents the nostalgic cosmetic for grown-up audiences. The all-new Birthday Balm Dotcom has been created in collaboration with New York City's Momofuku Milk Bar, boasting the original antioxidant-rich formula with a base of beeswax and other conditioning ingredients, plus glitter and a cake flavor.

Glossier's popular Balm Dotcom range has expanded to include flavors like Cherry, Mint and Coconut, all of which promise to appeal to the "lip-smacking, 11-year-old in you."

Across the food, beverage and cosmetic industries, birthday cake has now become recognized as having a distinctive flavor that can stand on its own, as well as bold, bright and uplifting appearance to match.