Targeted Miniature Sheet Masks

Kocostar Offers Sheet Masks to Specifically Target Problem Areas

The brand Kocostar offers an endearing and somewhat gimmicky interpretation of the facial sheet masks that have become so popular in recent years.

Called the Tomato Slice Mask Sheet, the Kocostar product contains tomato extract that detoxifies the skin and seeks to enhance its radiance. It also contains a significant amount of glycerin, which was included to add and retain moisture in the skin. The most unique aspect of this product is that rather than coming in the shape of a face like most face masks do, it comes in small circular shapes that resemble tomato slices and can be strategically placed on only the problem areas of users' faces.

Each pack in this collection contains 12 individual sheet mask "slices."

Targeted Facial Sheet Masks
Opportunity for innovative sheet masks that specifically target problem areas on the face.
Gimmicky Sheet Mask Designs
Disruptive potential in creating sheet masks with unique shapes and designs to enhance user experience.
Detoxifying Sheet Masks
Potential for sheet masks infused with ingredients that detoxify the skin and improve radiance.

Sectors Adopting This

Skincare Industry
Opportunity for skincare brands to create targeted sheet masks to address specific skin concerns.
Beauty and Personal Care Industry
Disruptive potential in developing gimmicky sheet mask designs to attract consumers and differentiate from competitors.
Cosmetics Industry
Opportunity to incorporate detoxifying ingredients into sheet masks to offer added skincare benefits.
SCORE
4.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 67%
Activity 66%
Freshness 8%