Toronto's recent Toyota C-HR launch event invited local influencers and car lovers to experience an evening of art, music, and tech. Held at the city's Airship 37 event space, the evening was filled with experiential elements that included interactive art stations, hands-on vehicle displays, and even a live performance from electro pop singer RALPH.
The Toyota C-HR is described as a vehicle that "breaks all conventional language of compact crossover design, combining a coupe-like sporty upper body with a dynamic lower body and powerful stance."
The vehicle's unconventional and "rule-breaking" philosophy was the inspiration behind its launch, an event centered around celebrating breakout Canadian talent -- everyone from visual artists and tech innovators, to the evening's breakout music star who stole the show.
Immersive Art Car Events
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Car-Inspired One-Off Watches
Ultrasonic Windshield Defrosters
Artful Automotive Pop-Ups
Luxury British Soapbox Racers
Two-Tone Crossover Debuts
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Toronto's Toyota C-HR Launch Featured a Performance by RALPH
- By: Jana PijakJul 13, 2017