Toronto's recent Toyota C-HR launch event invited local influencers and car lovers to experience an evening of art, music, and tech. Held at the city's Airship 37 event space, the evening was filled with experiential elements that included interactive art stations, hands-on vehicle displays, and even a live performance from electro pop singer RALPH.
The Toyota C-HR is described as a vehicle that "breaks all conventional language of compact crossover design, combining a coupe-like sporty upper body with a dynamic lower body and powerful stance."
The vehicle's unconventional and "rule-breaking" philosophy was the inspiration behind its launch, an event centered around celebrating breakout Canadian talent -- everyone from visual artists and tech innovators, to the evening's breakout music star who stole the show.
Immersive Art Car Events
More Stats +/-
Future Festival & Malcolm Gladwell - Early Bird Deadline
Car-Inspired One-Off Watches
Ultrasonic Windshield Defrosters
Artful Automotive Pop-Ups
Luxury British Soapbox Racers
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
Toronto's Toyota C-HR Launch Featured a Performance by RALPH
- By: Jana PijakJul 13, 2017