King Estate Winery recently introduced NEXT as one of its five new brands. What's particularly noteworthy about NEXT is that it is being described as "the first wine ever developed from conception to release with Amazon Wine."
NEXT includes a red, a red blend and a white wine, and with the wines available through both Amazon Wines, the winemaker aims to create a more direct connection to consumers in what it calls "today's digital village." Across multiple industries, consumers are looking to become part of larger communities via the brands they support.
Amazon's work with the King Estate Winery on NEXT is just the beginning of its collaborations with other wineries, especially when it comes to introducing consumers to new brands and products.
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