While pre-packaged fish products are not often considered to be the most visually appealing products available at supermarkets, the Spanish brand Pepus partnered with the creative agency MOS in order to change this fact.
Pepus offers a range of pre-packaged seafood products, with everything from squid and sardines, to mussels and clams offered in its collection of foods. In order to appeal better to consumers, MOS created boxed packaging for the seafood, with each individual seafood featuring its own color. The boxes are stamped with an illustration of the type of seafood they contain, offering an artistic and more contemporary brand identity that is distinguishes itself from the cluttered and traditional branding of most canned seafood.
Quirky Packaged Fish Products
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