Designed by the creative agency Sullivan Higdon & Sink, the new SONIC packaging is able to emphasize the customizable aspects of the fast food chain's menu items.
The new packaging was designed for the brand's to-go items -- coming in the form of cups, paper bags, and cardboard structures for its hot dogs, fries, and Chili Cheese Tots. The items feature 24 different illustrations and anecdotes that function as stories for consumers to enjoy while they eat, or work to emphasize the customizability of SONIC's menu items.
One such example is the brand's Mozzarella Stick packaging, which now features a story describing how consumers can enjoy them: "Our Mozzarella Stick were made to take a dip. Or a dunk. Or a swim. So if you're gonna bathe 'em in marinara, just remember to leave the floaties at home."