The B'lack Summer Skream' Truck is Serving Up Pitch Black Ice Cream
Katherine Pendrill — July 11, 2017 — Marketing
References: mediaincanada & narcity
While many people associate summertime with colorful prints and bright hues, Kraken Black Spiced Rum is serving up something noticeably darker from its Black Summer Skream truck. Making its way across Canada, the mysterious food truck will be doling out gothic frozen treats to hungry customers all summer long.
The Black Summer Skream truck is an ice cream truck with a dark twist. Instead of white, the truck is pitch black and decorated with tentacles that echo the branding of Kraken Black Spiced Rum. From the truck, customers can order Kraken Black Spiced Rum ice cream, which is completely black in color. Some lucky customers will even be able to pair their icy treat with a sample of Kraken Black Spiced Rum.
Set to appear at music festivals and outdoor events all summer long, the Black Summer Skream truck puts a not-so-colorful twist on a classic warm-weather treat.
The Black Summer Skream truck is an ice cream truck with a dark twist. Instead of white, the truck is pitch black and decorated with tentacles that echo the branding of Kraken Black Spiced Rum. From the truck, customers can order Kraken Black Spiced Rum ice cream, which is completely black in color. Some lucky customers will even be able to pair their icy treat with a sample of Kraken Black Spiced Rum.
Set to appear at music festivals and outdoor events all summer long, the Black Summer Skream truck puts a not-so-colorful twist on a classic warm-weather treat.
Trend Themes
1. Gothic-food - The concept of gothic-food offers unique and darker culinary experiences that could appeal to a niche market.
2. Surprising-flavors - Incorporating alcohol and unexpected flavors like spiced rum into traditional ice cream can help companies innovate and attract new customers.
3. Branded-trucks - Using customized branded trucks to sell products allows for unique marketing and promotional opportunities, especially at events and festivals.
Industry Implications
1. Food and Beverage - The food and beverage industry can leverage unique flavors and concepts to increase sales and customer engagement.
2. Event Management - Event management companies can create differentiated experiences by incorporating gothic-food and branded trucks into their offerings.
3. Alcohol - Promoting and incorporating alcohol into non-alcoholic products can create new opportunities for the alcohol industry to boost sales and brand recognition.
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