Flour wouldn't necessarily be labeled one of the most exciting products but is nonetheless an essential component in a limitless number of recipes, but this is something the new Ryazanochka flour branding looks to change.
Designed by the Ohmybrand studio and 2SHARP, the branding consists of half the package highlighted by bold imagery of nature scenes, product ingredients and even what it could be used to create. This repositions consumer perceptions of flour as a white powder for baking into something that is as versatile as a chef or baker's imagination.
The Ryazanochka flour packaging enhances the natural state of the product to make it more of an appealing product to pick up for preparing various dishes and meals from your own kitchen.
Picturesque Flour Packaging
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