Boozy Big-Brand Ice Creams

The Haagen-Dazs Spirits Collection is Only Available in Canada

The new Haagen-Dazs Spirits collection is being offered in Walmarts across Canada, and offers a range of booze-filled flavors for consumers to enjoy.

The ice cream pints function as an excellent treat for adults seeking to indulge, and can be consumed on their own or added to various desserts that usually include ice cream. Flavors in the new Haagen-Dazs Spirits collection include a Vanilla Caramel Blondie with a rum base, a Coffee & Biscotti with an Irish Cream base, a Vodka-based key lime pie, a Chocolate Truffle based in whiskey, and a Ginger Cookie based in rum.

These dessert and ice cream hybrids put together the best of every world – traditional sweet recipes, alcohol, and ice cream.

Boozy Ice Cream
Opportunity for creating innovative, adult-oriented ice cream flavors with a hint of alcohol.
Alcohol-infused Desserts
Potential for developing a wide range of desserts using alcohol as a key ingredient.
Hybrid Treats
Disruptive innovation opportunity to combine traditional sweet recipes, alcohol, and ice cream in unique and delicious ways.

Who This Affects Most

Food and Beverage
Industry players can explore the creation of adult-oriented ice creams with alcohol-infused flavors.
Dessert and Confectionery
Opportunity for dessert companies to experiment with alcohol-infused recipes and create unique offerings.
Retail and Grocery
Retailers can capitalize on the popularity of alcohol-infused desserts and introduce them to their product offerings.
SCORE
5.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 60%
Activity 83%
Freshness 8%