ShineWater, a functional beverage brand offering a line of hydration drinks that contain 100% of your daily recommended dose of Vitamin D, has officially launched ShineWater Pouches at over 600 Walmart locations in the United States.
ShineWater Pouches offer the same nutritional quality as classic ShineWater, but they are geared more toward kids' and families' lifestyles. In terms of ingredients, they feature 0 grams of added sugar and contain 35% Vitamin D. Currently, ShineWater pouches come in two flavor varieties: Mixed Berry Acai and Strawberry Lemon.
“ShineWater Pouches offer nutritional benefits no traditional juice box can, and this new partnership with Walmart to bring Vitamin D to consumers comes just in time for the back-to-school season when kids begin to spend more time inside, out of the sun," said Larry Long, ShineWater COO.
Image Credit: ShineWater
What Makes This Trend Stand Out
- Vitamin D-infused Water
- Opportunity to add functional ingredients to water-based beverages to emphasize health benefits and offer an alternative to traditional sugary drinks.
- Hydration Drinks
- Opportunity to create functional, health-focused beverages geared specifically towards children and families.
- Functional Beverages
- Opportunity to enter the growing market of functional beverages by adding unique and beneficial ingredients to everyday drinks.
Sectors Adopting This
- Beverage Industry
- By pivoting to a younger audience with a focus on health, companies in the beverage industry can promote healthier drinking habits and attract a new, health-conscious demographic.
- Health Food Industry
- The health food industry can capitalize on the growing trend of functional and healthy beverages by developing new and innovative products that meet the nutritional needs of different target audiences.
- Retail Industry
- Retailers can offer functional and health-focused beverages like ShineWater pouches to their customers and provide a differentiated product, leading to increased sales and customer loyalty.
