The Mean Girls-Inspired Brush Collection Features a 'Burn Book' Case
Mary Van Puymbroeck — July 26, 2017 — Marketing
References: spectrumcollections & cosmopolitan
Fans of the film 'Mean Girls' will love this teen flick brush collection.
When the film Mean Girls was released in 2004, it became an instant hit, depicting by the hardships and hilarity of high school life. Flash-forward to 2017 and UK-based cosmetics company 'Spectrum' has collaborated with Paramount pictures to release a Mean Girls-inspired brush collection. This set includes 10 brushes held inside a 'Burn Book'-inspired carrying case. The handles of this teen flick brush collection feature classic Mean Girls quotes so fans can feel as sassy as Regina George while they apply their makeup. The collection also includes two clear brush holders with quotes from the film printed on the front.
This collaboration speaks to the cultural significance of the film and also the importance of nostalgic pop culture as a marketing tool.
When the film Mean Girls was released in 2004, it became an instant hit, depicting by the hardships and hilarity of high school life. Flash-forward to 2017 and UK-based cosmetics company 'Spectrum' has collaborated with Paramount pictures to release a Mean Girls-inspired brush collection. This set includes 10 brushes held inside a 'Burn Book'-inspired carrying case. The handles of this teen flick brush collection feature classic Mean Girls quotes so fans can feel as sassy as Regina George while they apply their makeup. The collection also includes two clear brush holders with quotes from the film printed on the front.
This collaboration speaks to the cultural significance of the film and also the importance of nostalgic pop culture as a marketing tool.
Trend Themes
1. Nostalgic Pop Culture Marketing - The Mean Girls-inspired brush collection demonstrates the effectiveness of leveraging nostalgic pop culture references in marketing campaigns.
2. Film-inspired Cosmetic Collections - The collaboration between Spectrum and Paramount pictures highlights the trend of creating cosmetic collections inspired by popular films.
3. Innovative Brush Design - The inclusion of Mean Girls quotes on the brush handles showcases the trend of incorporating unique and creative designs in makeup brushes.
Industry Implications
1. Cosmetics - The Mean Girls-inspired brush collection presents an opportunity for the cosmetics industry to capitalize on the popularity of nostalgia and pop culture references.
2. Film and Entertainment - The collaboration between Spectrum and Paramount pictures opens up possibilities for the film and entertainment industry to expand into merchandise collaborations with cosmetic brands.
3. Fashion and Accessories - The creation of a 'Burn Book'-inspired carrying case and clear brush holders presents a disruptive innovation opportunity for the fashion and accessories industry to explore unique and themed designs for beauty accessories.
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