The Mean Girls-Inspired Brush Collection Features a 'Burn Book' Case
Mary Van Puymbroeck — July 26, 2017 — Marketing
References: spectrumcollections & cosmopolitan
Fans of the film 'Mean Girls' will love this teen flick brush collection.
When the film Mean Girls was released in 2004, it became an instant hit, depicting by the hardships and hilarity of high school life. Flash-forward to 2017 and UK-based cosmetics company 'Spectrum' has collaborated with Paramount pictures to release a Mean Girls-inspired brush collection. This set includes 10 brushes held inside a 'Burn Book'-inspired carrying case. The handles of this teen flick brush collection feature classic Mean Girls quotes so fans can feel as sassy as Regina George while they apply their makeup. The collection also includes two clear brush holders with quotes from the film printed on the front.
This collaboration speaks to the cultural significance of the film and also the importance of nostalgic pop culture as a marketing tool.
When the film Mean Girls was released in 2004, it became an instant hit, depicting by the hardships and hilarity of high school life. Flash-forward to 2017 and UK-based cosmetics company 'Spectrum' has collaborated with Paramount pictures to release a Mean Girls-inspired brush collection. This set includes 10 brushes held inside a 'Burn Book'-inspired carrying case. The handles of this teen flick brush collection feature classic Mean Girls quotes so fans can feel as sassy as Regina George while they apply their makeup. The collection also includes two clear brush holders with quotes from the film printed on the front.
This collaboration speaks to the cultural significance of the film and also the importance of nostalgic pop culture as a marketing tool.
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